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ifa 3Drum Cafe Johannesburg performed an interactive for close to 5000 Independent Field Advertisers (IFAs) at the 2011 IFA Mass Rally at the Standard Bank Arena in Johannesburg. The annual event is a highlight in the insurance industry, and includes a prestigious awards ceremony with high profile entertainment.

The show involved a complex series of short pieces, starting with a 10-minute interactive opening followed by a Mafikizolo song accompanied by the drummers. Drum Cafe continued with a rendition of his hit song ‘Hamba Nawe’ and then facilitated the awards ceremony with a number of facilitated rumbles, before closing with a superb version of the renowned ‘Waka Waka’. An outstanding performance at a very high-profile, massive event!After an intensive pitch process, Drum Cafe was selected to perform alongside South Africa Kwaito super-star Theo Kgosinkwe from Mafikizolo.

Drum Cafe assembled a cast of 11 talented performers and ordered an additional 2000 drums prior to the event to make up the 4 500 so that each member of the audience have a drum.