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Percussion without
repercussions is the latest corporate teambuilding exercise, as Tanis
Taylor discovers
The
din as I approach The Bridge Club is deafening . Soundproofed and bult
into catacombs, the venue is nonetheless making London Bridge shake.
Inside, the source of the noise becomes clear. Two hundred and forty
employees of the Slug and Lettuce bar chain are learning about
management, unity and group empowerment under the proud tutelage of
Burkina Faso's Baba Kone. Knuckles are white. Brows are beaded. The
noise is dreadful. In the second row, a woman hammers out a bass line
with her handbag still clamped tight under her arm. Up front, a man
has loosened his tie, surrendering to the groove. Neither has the slightest
sense of rhythm but nobody seems to care. These are the faces of the
blissfully unaware, everyone is grinning broadly. The aim of team
building company Drum Cafe is the "unite, uplift and inspire through
synchronicity. "Group drumming is about sharing, listening each
other and playing to the same beat, much as a successful company
does," states the flyer. It's a stretch but the analogy between a
rhythm section and a streamlined team seems to work
and has been successful exploited by blue-chip companies such as BP,
Barclays and Unilever. Streamlined is not the word I would use to
describe the Slug and Lettuce collective. But just by taking part,
start to sing from the same songsheet, realise that the chain is only
as strong as its weakest link - and any number of other rousing
corporate catchphrases. The workshop requires participants to follow
instructions collectively, which is where Baba comes in. after the
group has exhausted its urge to make as much noise as possible, he
starts with the basics-a-call-and-response session. Baba bags out a beat. The
obedient response comes thundering back. He does it again, with a twist.
Again the reply. His troupe is speaking with one voice, bar Maureen,
who has fake nails, so leaves a little acrylic echo. Baba is
brilliant, raising the energy levels to fever pitch then notching them
back down again. The beat courses through our bodies like a collective
heartbeat. When we've got a handle on our bassline Baba lays a rhythm
over the top. |
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We provide the
metronome; his is the agile melody turning sound into song. When he
stops, we bask, taking absurd pride in our joint effort. While we're
drumming, the corporate benefits of the sessions takes back seat. The
day is about noise and adrenaline, but afterwards there will be a
thorough debriefing back at base about how it bounded colleagues and
cemented teams. "It has a surprisingly potent effect on
people", says South African Brett Schlesinger, a director of drum
cafe. "The energy of one drum is powerful but synergy of one
hundreds of drums beaten in harmony is primal and powerful and raises
the energy level of groups." It's true. The energy in the room is
electric. And although the triumph belongs to the group, the
contribution of each person has been essential. At the start of the
day. colleagues behave in character. While the alpha males set upon
the drums and beat them with relish, the girls from accounts hang
back, tapping them gingerly like keyboards. But after a while those
disparate sounds meld into one. Once the rhythm becomes the rhythm of
the group and not just that of one individual, people become They stop
thinking about what to do and start feeling it, safe in the
collective. By the time we gather on stage to perform our various part
(we are divided into four bands of 60), people have lost their
inhibitions and their eyes are closed in rapt engagement. It's a
primal instinct given a modern application. "Drums have been used
for thousands of years to bring people together, to celebrate, to
prepare for battle, to mourn, "says Schlesinger. In a small,
remote West African village - where you rely on your neighbour
and are only and are only as strong as the group - this is considered
vital, a means to survival. But, argues Schlesinger, who is to say
that it isn't just as important in an increasingly fractured corporate
world? One in which you rely on your colleagues professionally but
might not even know their names? Maureen is flanked by two men from
the Manchester office. She's not met either of them before today, and
chances are she won't meet them again. But for a while they are all in
sync, laughing, taking instructions and together marching to the beat
of the group drum. |